How did Buffalo Wild Wings get the nickname BW3?

Q:

A: The original name of it was Buffalo Wild Wings and Weck. Therefore BW3. It was opened in Ohio after a guy who moved there couldn't get the chicken wings like he used to in his hometown of Buffalo, N.Y. A weck is a name of a sandwich that is popular in western New York state. Buffalo Wild Wings no longer serves the Weck outside of the western N.Y. area but that is where the third W comes from in the abbreviation BW3.

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